Best Analytics & BI Tools for Marketers (2026) | AIToolPundit Directory

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📈For Marketers

Best Analytics & BI Tools for Marketers in 2026

We've curated the 9 best analytics & bi tools that work best for marketers. Compare features, pricing, and real user reviews.

#1

Plausible Analytics

Privacy-friendly Google Analytics alternative

4.8 (37)

Free Trial from $9/moWeb

163 upvotesAnalytics & BI

#2

PostHogFeatured

Open-source product analytics

4.7 (45)

Freemium from FreeWeb, iOS, Android, Self-hosted

208 upvotesAnalytics & BI

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#3

Fathom Analytics

Simple, privacy-first website analytics

4.7 (31)

Free Trial from $15/moWeb

170 upvotesAnalytics & BI

AmplitudeFeatured

Digital analytics platform

4.5 (164)

Freemium from FreeWeb, iOS, Android

1153 upvotesAnalytics & BI

Automatic digital insights platform

4.5 (128)

Freemium from FreeWeb, iOS, Android

868 upvotesAnalytics & BI

Google Analytics

Free web analytics by Google

4.4 (78)

Freemium from FreeWeb, iOS, Android

320 upvotesAnalytics & BI

TableauPremium

Powerful business intelligence platform

4.4 (55)

Free Trial from $15/user/moWeb, Mac, Windows, iOS, Android

277 upvotesAnalytics & BI

Business intelligence by Microsoft

4.4 (66)

Freemium from FreeWeb, Mac, Windows, iOS, Android

296 upvotesAnalytics & BI

Modern BI platform from Google Cloud

4.4 (42)

Paid from CustomWeb

223 upvotesAnalytics & BI

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