Auth0
VerifiedDealAuthentication & authorization platform
Data verified Oct 18, 2026
Editorial Verdict
AI-researched, not hands-on testedAuth0's scale is real -- blocking 3 billion+ attacks monthly while scaling to 23 billion+ authentications, with genuine 99.99% uptime. The honest catch: MAU-based pricing can rise sharply and unpredictably as your user base grows, with some renewal quotes reported doubling or tripling, and support quality is reported as declining since the Okta acquisition.
Reviewed by AIToolPundit Editorial Team · last verified October 2026
About Auth0
Auth0 by Okta is a flexible, drop-in solution to add authentication and authorization services to your applications. Used by 7,000+ enterprises and millions of developers, Auth0 makes identity easy for any team.
Screenshots

Commonly Cited Strengths & Limitations
Strengths
- 3 billion+ attacks blocked each month by Okta (Auth0 and Okta platforms)
- 99.99% uptime over 12-month availability
- 23 billion+ authentications every month
- 30+ SDKs and Quickstarts for integration
Limitations
- Pricing can rise sharply and unpredictably as monthly active users grow, with steep jumps between tiers and renewal quotes that doubled or tripled
- Pricing model based on MAU is often misaligned with B2B SaaS business models, creating pricing cliffs that make forecasting difficult
- Advanced features like enterprise SSO and enhanced RBAC are gated behind higher-tier plans
- Complex and overwhelming to configure beyond basic authentication, with a steep learning curve
- Troubleshooting custom or complex workflows can be difficult
- Reports of declining support and product stagnation since the Okta acquisition
Common Use Cases
- B2C customer identity and sign-up conversion
- Enterprise B2B SaaS identity with SSO and SCIM
- Securing machine identities and APIs at scale
- Giving AI agents verifiable identities and controlled access
- Retail omnichannel identity
- Financial services onboarding and fraud reduction
- Healthcare patient, caregiver, and clinician access
- Technology, media, entertainment & telecommunications identity
- Manufacturing IoT and supply chain identity
Details
- Pricing Model
- Contact Sales
- Starting Price
- Free
- Founded
- 2013
- Team Size
- 501-1000
- Headquarters
- Bellevue, WA
- Platforms
- WebAll SDKs
- Category
- Cybersecurity
Who is Auth0 for?
B2C application developers
Deploy passwordless, social logins, and adaptive MFA to boost sign-up conversion and protect revenue from fraud.
B2B SaaS builders
Add enterprise SSO, SCIM, and multi-tenancy with fine-grained permissions to close deals and accelerate onboarding.
AI agent developers
Give AI agents verifiable identities and control their access to RAG data sources and MCP tools with a human in the loop.
Platform/API engineers
Secure machine identities with short-lived tokens, JWKS signing key rotation, and auditable, revocable service access.
Frequently Asked Questions
Is Auth0 free?
Auth0 offers a free plan, with paid plans starting at Free.
Does Auth0 have an API?
Yes, Auth0 provides an API for developers.
What platforms does Auth0 support?
Auth0 is available on Web, All SDKs.
What does Auth0 integrate with?
Auth0 integrates with Claude, Cursor, Codex, Antigravity, Model Context Protocol (MCP).
Is Auth0 cloud-based or self-hosted?
Auth0 is offered as a cloud-based (SaaS) deployment.
What are the downsides of Auth0?
Pricing can rise sharply and unpredictably as monthly active users grow, with steep jumps between tiers and renewal quotes that doubled or tripled Also, Pricing model based on MAU is often misaligned with B2B SaaS business models, creating pricing cliffs that make forecasting difficult
Who is Auth0 best for?
Auth0 is best suited for B2C application developers, B2B SaaS builders, AI agent developers.
What can I use Auth0 for?
Common uses for Auth0 include b2c customer identity and sign-up conversion, enterprise b2b saas identity with sso and scim, securing machine identities and apis at scale, giving ai agents verifiable identities and controlled access.
How does Auth0 compare to 1Password?
Auth0 and 1Password are both used for cybersecurity -- specifically cybersecurity tools. See the full side-by-side comparison for pricing and feature differences.
Key Features
- User authenticationAuthenticates users and gives AI agents verifiable identities through pre-built SDKs.
- Token Vault
- Auth for Model Context Protocol (MCP)Controls agent access to MCP tools and RAG data sources.
- Asynchronous authorizationKeeps a human in the loop for critical agent transactions.
- Agent as Principal
- Fine-Grained Authorization (FGA)Enforces fine-grained permissions for human users and AI agents, including for RAG.
- PasswordlessLets users log in without passwords to boost conversion.
- Adaptive AuthenticationApplies adaptive MFA to reduce fraud without adding friction.
- Embedded Login
- Progressive Profiling
- Bot Detection
- Enterprise ConnectionsProvides enterprise SSO and federation for B2B SaaS.
- Tenancy-as-a-ServiceManages multi-tenancy support for B2B SaaS platforms.
- OrganizationsLets customers self-manage organizations, user roles, and access.
- Self-Service Enterprise Configuration
- M2M authenticationSecures machine-to-machine access using the Client Credentials flow with short-lived tokens.
- Signing Key RotationRotates signing keys automatically through JWKS rotation.
- API Authorization
- Private Key JWT & mutual TLS (mTLS) Client Authentication
- SCIMSupports SCIM for enterprise user provisioning in B2B SaaS.
Integrations
Technical Details
- Deployment
- Cloud
- API
- Available
- Free Plan
- Available
Official Pricing
Auth0's published pricing · verified Oct 18, 2026
Free
Pricing shown above is sourced from Auth0's own published plans as of Oct 18, 2026 and can change at any time -- confirm current pricing on Auth0's own site before purchasing.
Real Pricing from Verified Users
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