⚖️Side-by-Side Comparison

ActiveCampaign vs HubSpot CRM: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

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Feature
ActiveCampaign logo
ActiveCampaign

Productivity & Automation

HubSpot CRM logo
HubSpot CRM

CRM & Sales

RatingNo reviews yetNo reviews yet
Pricing$15/mo

as of Sep 20, 2026

  • Free:$0
  • Starter:$15/mo
  • Professional:$50/mo
  • Enterprise:$75/mo

as of Oct 3, 2026

Pricing ModelFree TrialFreemium
Free Plan
Free Trial14 days
API Available
VerifiedVerifiedVerified
Founded20032006
HQChicago, ILCambridge, MA
Team Size501-1000Startups and small businesses
Platforms
WebiOSAndroid
WebiOSAndroid
Top Integrations
ChatGPTClaudeCRMecommerce+2 more
HubSpot MarketplaceChromeFirefoxSafari+3 more
Key Features
  • Active Intelligence 3.0: Wavelength
  • Memory & Custom Instructions
  • External Intelligence
  • Scheduled Tasks
  • Campaign Reference & Brand Kit
  • +4 more
  • Contact management
  • CRM import
  • Deals
  • Task & activities
  • Pipeline management
  • +12 more
Description

ActiveCampaign is the customer experience automation platform used by 180,000+ businesses. Combine email marketing, marketing automation, and CRM to create personalised experiences across every customer touchpoint.

HubSpot CRM is a free, cloud-based CRM that helps sales teams manage leads, track deals, and close more business. With features like email tracking, meeting scheduling, and a powerful pipeline view, it's loved by 215,000+ companies worldwide.