How to Use ConvertKit

ConvertKit (now branded Kit) is an email marketing platform built for creators, organized around subscribers, tags, and automations rather than static mailing lists.

Step 1: Build your subscriber list

Add subscribers manually, import a CSV, or collect them through a form or landing page — all subscribers land in one pool rather than separate per-list databases.

Step 2: Create a form or landing page

ConvertKit's visual editor builds an opt-in form or a full standalone landing page that you can embed on your site or link to directly.

Step 3: Tag and segment subscribers

Instead of managing separate lists, ConvertKit applies tags (like "bought-course") to subscribers based on what they do — one subscriber can carry many tags at once, and segments are just filters over those tags.

Step 4: Build a visual automation

The Automations builder is a flowchart: a trigger (e.g. "subscribes to this form") leads to actions (add a tag, wait, send an email) with conditional branches based on subscriber behavior.

Step 5: Send a broadcast

For a one-off email to your whole list or a specific segment, use a Broadcast — separate from the ongoing automations that run continuously in the background.

Where it bites

Pricing scales with total subscriber count, so a large pile of stale, unengaged subscribers directly increases your bill every month. Pruning your list matters more here than on platforms with flat pricing.