Looka
AI logo maker and brand kit that turns your business name into a full visual identity.
Data verified Sep 8, 2026
Score
- Price
- $20 one-time
- Best for
- Startup Founders
About Looka
Looka (formerly Logojoy) is an AI-powered design platform that generates dozens of logo concepts from your business name, industry, and style preferences, then extends the chosen logo into a full brand kit of 300+ marketing assets and an optional AI website. It's built for non-designer founders, small-business owners, and freelancers who need professional branding fast and cheaply, with a design-free/pay-to-download model that lets you build before you buy. Its main differentiator is the end-to-end path from a single logo to business cards, social templates, and a matching website without hiring a designer.
Commonly Cited Strengths & Limitations
Strengths
- Easy to use and beginner-friendly, no design skills required
- Fast logo generation with a large variety of options
- Free to design and preview before paying
- Affordable compared to hiring a designer
- Helpful, responsive customer support
- Comprehensive brand kit beyond just the logo
Limitations
- Must pay to download or use the logo despite a 'free' design experience
- Purchase covers only a single logo, surprising users who expected multiple
- Rigid refund policy and reports of only partial refunds
- Limited deep customization and design flexibility
- Website builder is criticized for weak speed and SEO optimization
- Account access and post-purchase editing limitations
Common Use Cases
- Designing a business logo without a designer
- Building a complete brand identity kit
- Creating social media profile and post graphics
- Producing business cards, letterheads, and email signatures
- Launching a branded website for a new business
Details
- Pricing Model
- Paid
- Starting Price
- $20 one-time
- Founded
- 2016
- Team Size
- Small Business
- Headquarters
- Toronto, Canada
- Category
- Design & Creative
Who is Looka for?
Startup Founders
Generate a professional logo and brand identity quickly and affordably when launching a new company without a design budget.
Small Business Owners
Create consistent branded marketing materials like business cards, flyers, and social posts in-house.
Freelancers & Solopreneurs
Build a personal or client brand kit and matching website without hiring an agency.
Frequently Asked Questions
How much does Looka cost?
Looka starts at $20 one-time (Paid).
Does Looka have an API?
Looka does not currently offer a public API.
What does Looka integrate with?
Looka integrates with Mailchimp.
Is Looka cloud-based or self-hosted?
Looka is offered as a cloud-based (SaaS) deployment.
What are the downsides of Looka?
Must pay to download or use the logo despite a 'free' design experience Also, Purchase covers only a single logo, surprising users who expected multiple
Who is Looka best for?
Looka is best suited for Startup Founders, Small Business Owners, Freelancers & Solopreneurs.
What can I use Looka for?
Common uses for Looka include designing a business logo without a designer, building a complete brand identity kit, creating social media profile and post graphics, producing business cards, letterheads, and email signatures.
What is the best alternative to Looka?
Our reviewed alternatives to Looka are Canva, Tailor Brands, Wix Logo Maker, Brandmark and Adobe Express.
How does Looka compare to InfiniteArt.ai?
Looka and InfiniteArt.ai are both used for design & creative -- specifically image generators. See the full side-by-side comparison for pricing and feature differences.
Key Features
- AI Logo GeneratorGenerates 40-60 logo concepts in under a minute from your business name, industry, and selected style preferences.
- Logo EditorLets you customize colors, fonts, symbols, and layout of generated logos before downloading.
- Brand KitProduces 300+ branded marketing materials including business cards, letterheads, email signatures, social posts, flyers, and brand guidelines.
- AI Website BuilderCreates a mobile-responsive site using your logo, colors, and fonts with industry-specific photos, content, and SEO optimization.
- Social Media AssetsExports logos, profile pictures, covers, and post templates sized for Facebook, Instagram, Twitter/X, and LinkedIn.
- High-Resolution & Vector FilesDelivers PNG plus vector formats (SVG, EPS, PDF) and color variations on higher tiers.
- Brand GuidelinesAuto-generates a brand style document from your chosen logo, colors, and fonts.
Integrations
Technical Details
- Deployment
- Cloud
- Target Market
- B2B
Support
Official Pricing
Looka's published plans · verified Sep 8, 2026
Basic Logo
$20/one-time
- One high-resolution PNG logo file
Premium Logo
$65/one-time
- Full logo file set (PNG, SVG, EPS, PDF)
- Color variations
- Social media logo formats
- 72 hours of unlimited edits
Brand Kit Subscription
$96/yr
- Everything in Premium logo
- 300+ branded marketing templates
- Business cards, letterheads, email signatures
- Social media templates
- Brand guidelines document
Brand Kit + Web Subscription
$129/yr
- Everything in Brand Kit
- AI-generated website with basic functionality
Pricing shown above is sourced from Looka's own published plans as of Sep 8, 2026 and can change at any time -- confirm current pricing on Looka's own site before purchasing.
Full Looka pricing breakdown, free plan and cheaper alternatives →
Real Pricing from Verified Users
See what people actually pay for Looka
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Looka alternatives we reviewed
Reviewed when this listing was published; open-source options are marked.
Canva
Broader all-in-one design tool with logo templates and free tier.
Tailor Brands
AI branding platform combining logo design with LLC/business formation services.
Wix Logo Maker
AI logo generator tightly integrated with Wix website building.
Brandmark
AI logo maker focused on unique, algorithmically generated designs.
Adobe Express
Free logo and content creation tool backed by Adobe's asset library.
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