How much does Segment cost?

Segment lists 4 plans: Free ($0/month), Team (Starts at $120/month (annual billing saves up to 20%)), Business (Contact sales/custom), Customer Data Platform (Connections + Unify + Engage) (Contact sales/custom (invoice)). Confirm current prices on the vendor's own site before buying.

Segment pricing in 2026

Segment has 4 plans: Free, Team, Business, Customer Data Platform (Connections + Unify + Engage). It also has a free tier. Segment offers a free trial.

Prices checked Oct 17, 2026

Plan	Price	What is included
Free	$0/month	Up to 1,000 MTUs 2 sources 1 data warehouse destination, 1 sync per day 10 seats and 500,000 Reverse ETL records per month
TeamMost popular	Starts at $120/month (annual billing saves up to 20%)	10,000 MTUs base; overage +$12 per 1,000 (10K-25K), +$11 (25K-100K), +$10 (100K+) Unlimited sources and public API access 1,000,000 Reverse ETL records per month, 2 syncs per day 14-day free trial
Business	Contact sales/custom	Custom volume and unlimited seats, with unlimited warehouses Data governance and advanced roles and permissions HIPAA eligibility (BAA required) Regional hosting (EU or US); Protocols is an optional add-on
Customer Data Platform (Connections + Unify + Engage)	Contact sales/custom (invoice)	Identity resolution, Profile API and traits Audiences and Journeys Protocols and AI recommendations included AI predictions included (per the pricing FAQ)

Sourced from Segment's own published plans as of Oct 17, 2026. Pricing changes often; confirm on the vendor's site before you buy.

Deal on record

Twilio Startups — free trial credits + startup resources

See all deals →

Alternatives we reviewed, with their pricing

JitsuOpen sourceFree / self-host
SnowplowOpen sourceFree / self-host
RudderStacksee site
mParticlesee site

All Segment alternatives →

Segment pricing questions

How much does Segment cost?: Segment lists 4 plans: Free ($0/month), Team (Starts at $120/month (annual billing saves up to 20%)), Business (Contact sales/custom), Customer Data Platform (Connections + Unify + Engage) (Contact sales/custom (invoice)). Confirm current prices on the vendor's own site before buying.
Does Segment have a free plan?: Yes. Segment has a free tier.
Does Segment offer a free trial?: Segment offers a free trial.

More about Segment: full review · alternatives · more Data Management tools