How to Use Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing platform combining email, SMS, and marketing automation, priced by total contacts rather than a strict per-list subscriber count.

Step 1: Import your contacts

Upload a CSV or connect an integration — Shopify, WordPress, and others — to sync contacts directly into Brevo's contact database.

Step 2: Design a campaign

The drag-and-drop email editor builds campaigns without needing any HTML knowledge, starting from a template or a blank canvas.

Step 3: Segment your list

Build segments from contact attributes and behavior — opens, clicks, purchases — to target campaigns more precisely than a single blanket send to everyone.

Step 4: Build a workflow

The Automation builder handles trigger-based sequences — welcome series, cart abandonment, re-engagement — visually, without writing any code.

Step 5: Add SMS

SMS campaigns and automations run alongside email from the same contact list, useful for time-sensitive messages that an email might sit unread for.

Where it bites

Free and lower-tier plans cap daily email sends, not just monthly totals — a single large campaign can blow past the daily limit and get throttled mid-send, catching people off guard the first time it happens.