Brevo

Verified

All-in-one email, SMS & marketing platform

Data verified Sep 4, 2026

Pundit
Score

#1 Trending in Email MarketingAlternatives

Alternatives

Editorial Verdict

AI-researched, not hands-on tested

Brevo's billing model is its best feature -- charging by emails sent rather than contact count means a large list costs less than on most competitors, and pay-as-you-go credits don't expire. The honest tradeoff is that the cheap headline price doesn't include everything; add-on features and higher tiers add real cost once you need more than the basics.

Reviewed by AIToolPundit Editorial Team · last verified October 2026

About Brevo

Brevo (formerly Sendinblue) is the all-in-one marketing platform used by 500,000+ businesses. Send email, SMS, WhatsApp, and chat campaigns with powerful segmentation, automation, and a free-forever plan for up to 300 emails/day.

Commonly Cited Strengths & Limitations

Strengths

Charges by emails sent rather than contact count, allowing large contact lists at lower cost
Pay-as-you-go email credits that do not expire
All-in-one platform covering email, SMS, CRM, chat and landing pages

Limitations

Cheap headline price but can have extra costs for add-on features
Professional/higher-tier plans are significantly more expensive

Common Use Cases

Email marketing campaigns
SMS marketing
Transactional email and SMS
Customer relationship management
Marketing automation
Lead capture with forms and landing pages

Details

Pricing Model: Freemium
Starting Price: $9/mo
Founded: 2012
Team Size: 1000+ employees
Headquarters: Paris, France
Platforms: WebiOSAndroid
Category: Email Marketing

Who is Brevo for?

Small Businesses

Use the free and low-cost plans to store large contact lists and pay only for emails actually sent.

Ecommerce Marketers

Integrate Brevo with ecommerce platforms to run automated email and SMS campaigns tied to store activity.

Developers

Use the Brevo API v3, SMTP relay and webhooks to send transactional emails and SMS from their own applications.

Frequently Asked Questions

Is Brevo free?

Brevo offers a free plan, with paid plans starting at $9/mo.

Does Brevo have an API?

Yes, Brevo provides an API for developers.

What platforms does Brevo support?

Brevo is available on Web, iOS, Android.

What does Brevo integrate with?

Brevo integrates with Zapier, Make, Instagram, Shopify, WordPress, WooCommerce, Salesforce.

Is Brevo cloud-based or self-hosted?

Brevo is offered as a cloud-based (SaaS) deployment.

What are the downsides of Brevo?

Cheap headline price but can have extra costs for add-on features Also, Professional/higher-tier plans are significantly more expensive

Who is Brevo best for?

Brevo is best suited for Small Businesses, Ecommerce Marketers, Developers.

What can I use Brevo for?

Common uses for Brevo include email marketing campaigns, sms marketing, transactional email and sms, customer relationship management.

How does Brevo compare to ActiveCampaign?

Brevo and ActiveCampaign are both used for email marketing -- specifically sales & crm tools. See the full side-by-side comparison for pricing and feature differences.