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Klaviyo
VerifiedFeaturedEmail & SMS marketing for ecommerce
Data verified Aug 29, 2026
45
Score
About Klaviyo
Klaviyo is the leading marketing platform for ecommerce brands. With unified data from your tech stack, AI-powered insights, and powerful email + SMS automation, Klaviyo helps brands like Patagonia, Living Proof, and SoulCycle grow revenue.
Screenshots
Commonly Cited Strengths & Limitations
Strengths
- Resolves 65% of customer questions autonomously
- 18% savings in tech costs switching to Klaviyo
- 30% lower total cost of ownership with Klaviyo B2C CRM
- 20% less time to execute with Klaviyo B2C CRM
- 350+ pre-built integrations
Limitations
- Expensive, especially as your subscriber/contact list grows — pricing is the most common complaint
- Billing based on active profiles is frustrating, including a 90-day suppression cooldown where suppressed profiles stay billable
- Poor/slow customer support with inconsistent answers; limited live chat coverage (24/5, no weekends on Email plan) and only 60 days of email support on Free plans
- Steep learning curve — the platform lacks intuitiveness and can be difficult to master
- Reporting and attribution can inflate revenue versus Shopify or GA4
- New features are priced too high according to some users
Common Use Cases
- Omnichannel campaign building and optimisation
- Personalised 24/7 customer support
- Unifying customer data in real time
- Cross-channel automated marketing flows
- Predictive analytics and benchmarking
- Consolidating fragmented legacy tech stacks for enterprise
Details
- Pricing Model
- Freemium
- Starting Price
- Free
- Founded
- 2012
- Team Size
- 1000+
- Headquarters
- Boston, MA
- Platforms
- WebiOSAndroid
- Category
- Email Marketing
Who is Klaviyo for?
Consumer (B2C) Brands
Ambitious consumer brands build and optimise omnichannel campaigns and deliver personalised 24/7 support from a prompt.
Customer Service Teams
Support teams use one platform with all customer data for faster resolutions, smarter recommendations and upsell opportunities.
Enterprise Brands
Enterprise brands replace fragmented legacy stacks by consolidating data, execution and analytics into one secure, scalable platform.
Frequently Asked Questions
Is Klaviyo free?
Klaviyo offers a free plan, with paid plans starting at Free.
Does Klaviyo have an API?
Yes, Klaviyo provides an API for developers.
What platforms does Klaviyo support?
Klaviyo is available on Web, iOS, Android.
What does Klaviyo integrate with?
Klaviyo integrates with Shopify, ChatGPT, Claude Connector, MCP, payment providers, CRMs, analytics tools, messaging platforms.
Is Klaviyo cloud-based or self-hosted?
Klaviyo is offered as a cloud-based (SaaS) deployment.
Key Features
- ComposerAI marketing agent that audits your flows, segments and forms and creates an entire on-brand campaign from one prompt.
- Customer Agent24/7 AI customer service agent that resolves 65% of questions autonomously, pre-trained on your brand and customisable with skills.
- MarketingUnifies customer data and channels so every email, text and push notification responds to customer behaviour in real time.
- Klaviyo AIGenerates and personalises campaigns, optimises interactions and supports customers 24/7, including Composer, Customer Agent, Remix and MCP Server.
- ServiceCombines service and marketing on one platform for faster resolutions, recommendations and upsell opportunities, including Customer Hub and Helpdesk.
- AnalyticsBrings data, campaigns and channels into one place to understand performance and act on insights, including Marketing Analytics and Benchmarks.
Official Pricing
Klaviyo's published plans · verified Aug 29, 2026
Free
$0/mo
- Core features
Paid
Contact Sales
- Scales based on number of contacts and channel usage such as email and SMS
Enterprise
Contact Sales
- Advanced needs for large organisations
Real Pricing from Verified Users
See what people actually pay for Klaviyo
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Switching Stories
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