Email marketing automation for e-commerce
Data verified Aug 29, 2026
Drip is the email and SMS marketing platform built specifically for e-commerce brands. With deep Shopify integration, revenue-tracked automations, and powerful segmentation, Drip helps DTC brands drive more revenue per subscriber.
Strengths
Limitations
DTC Ecommerce Brands
Direct-to-consumer brands use Drip to run email, SMS, and workflow-driven customer journeys tied to store behavior.
Shopify Store Owners
Shopify merchants use the one-click integration to pull orders, products, and customer behavior into automated marketing in real time.
Ecommerce Marketers
Marketers build segmentation, revenue attribution, and automated campaigns without paying more for advanced features.
Drip starts at $39/mo (Paid).
Yes, Drip offers a free trial of 14 days.
Yes, Drip provides an API for developers.
Drip is available on Web.
Drip integrates with Shopify, BigCommerce, WooCommerce, Adobe Commerce (Magento), HubSpot, Salesforce, SugarCRM, WordPress, and more.
Drip is offered as a cloud-based (SaaS) deployment.
No free tier, only a 14-day trial Also, Free trial is limited to 100 total email sends and 2 campaigns per day
Drip is best suited for DTC Ecommerce Brands, Shopify Store Owners, Ecommerce Marketers.
Common uses for Drip include ecommerce email marketing automation, cart abandonment recovery, post-purchase follow-up, customer win-back campaigns.
Drip's published plans · verified Aug 29, 2026
$39/mo
$89/mo
$449/mo
$1,199/mo
See what people actually pay for Drip
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Customer experience automation
All-in-one email, SMS & marketing platform
Email & SMS marketing for ecommerce
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