Drip

Email marketing automation for e-commerce

Data verified Sep 5, 2026

Pundit
Score

#3 Trending in Email MarketingAlternatives

Editorial Verdict

AI-researched, not hands-on tested

Drip prices by email-list size alone, with every feature included at every size — no feature-gated tiers to compare. Starting at $39/month for up to 2,500 contacts, this single-dimension model is simpler to reason about than competitors that mix plan tiers with contact-count pricing.

Reviewed by AIToolPundit Editorial Team · last verified September 2026

Drip is an ecommerce-focused email marketing platform: behavior-based segmentation (browsing, buying, returning, going quiet), pre-built automation playbooks (welcome series, abandoned cart, win-back), and revenue attribution tied to actual orders rather than opens/clicks.

Pricing (verified at drip.com/pricing)

Single-dimension, scaled only by list size — every feature is included at every size:

1–2,500 contacts — $39/month
Price increases with list size via a slider on the pricing page (no separate feature tiers)

Included at every plan size: unlimited email sends, unlimited workflows (up to 50), unlimited sub-accounts, open API access, Drip MCP connection, dynamic segments, and onsite campaigns.

Where it's strong

Ecommerce brands (Shopify, WooCommerce, BigCommerce integrations) that want revenue-attributed email automation without worrying about which tier unlocks which feature — everything is included regardless of list size.

Where to be careful

Because pricing scales purely with list size, a large but low-engagement list costs the same as a smaller, highly active one — worth pruning an inactive list before pricing out a plan.

About Drip

Drip is the email and SMS marketing platform built specifically for e-commerce brands. With deep Shopify integration, revenue-tracked automations, and powerful segmentation, Drip helps DTC brands drive more revenue per subscriber.

Commonly Cited Strengths & Limitations

Strengths

Easy to get started with well-rated customer support
Unlimited monthly email sends for smaller lists
Every feature unlocked from day one with no feature gates
Strong automation, segmentation, and tracking for ecommerce

Limitations

Expensive compared to alternatives, rising sharply past 5,000 subscribers
Learning curve for beginner email marketers
No support for interactive AMP emails

Common Use Cases

Ecommerce email marketing
Marketing automation workflows
Behavioral customer segmentation
Abandoned cart and lifecycle campaigns
Pop-up and onsite form capture

Details

Pricing Model: Free Trial
Starting Price: $39/mo
Founded: 2013
Team Size: 51-200
Headquarters: Minneapolis, Minnesota, USA
Platforms: Web
Category: Email Marketing

Who is Drip for?

Ecommerce / DTC brands

Online retailers on Shopify, WooCommerce, or BigCommerce use Drip for behavioral segmentation and revenue attribution.

Small business marketers

SMB marketing teams use Drip's visual builder and prebuilt automations to run targeted email campaigns.

Frequently Asked Questions

How much does Drip cost?

Drip starts at $39/mo (Free Trial).

Does Drip offer a free trial?

Yes, Drip offers a free trial of 14 days.

Does Drip have an API?

Yes, Drip provides an API for developers.

What platforms does Drip support?

Drip is available on Web.

What does Drip integrate with?

Drip integrates with Shopify, WooCommerce, BigCommerce, Magento, Zapier, Make.

Is Drip cloud-based or self-hosted?

Drip is offered as a cloud-based (SaaS) deployment.

What are the downsides of Drip?

Expensive compared to alternatives, rising sharply past 5,000 subscribers Also, Learning curve for beginner email marketers

Who is Drip best for?

Drip is best suited for Ecommerce / DTC brands, Small business marketers.

What can I use Drip for?

Common uses for Drip include ecommerce email marketing, marketing automation workflows, behavioral customer segmentation, abandoned cart and lifecycle campaigns.

How does Drip compare to Mailchimp?

Drip and Mailchimp are both used for email marketing -- specifically email marketing tools. See the full side-by-side comparison for pricing and feature differences.