Close

The CRM built for inside sales teams

Data verified Sep 23, 2026

Pundit
Score

Editorial Verdict

AI-researched, not hands-on tested

Close's consolidation is real -- one customer cited saving over $100,000 switching from Salesforce, with calling, email, SMS, and pipeline reporting in one platform. The honest gaps: there's no native Apollo integration (Zapier required), some basic features like file uploads are missing, and per-seat plus calling/SMS costs can add up unexpectedly for small startups.

Reviewed by AIToolPundit Editorial Team · last verified October 2026

About Close

Close is a CRM built for high-velocity sales teams that live in the inbox and on the phone. With built-in calling, SMS, email sequences, and a power dialer, Close helps sales reps make more calls, send more emails, and close more deals.

Screenshots

Commonly Cited Strengths & Limitations

Strengths

Booked appointments per week increased ~50% after using Chloe
Saved over $100,000 in tech costs switching from Salesforce
Combines calling, email, SMS, pipeline, and reporting in one platform

Limitations

Expensive for small startups; higher per-seat and calling/SMS costs can add up unexpectedly
Reporting and customization can feel rigid and fall short for ops-heavy teams
Missing some basic features (e.g. can't upload files, can't map specific email chains to specific opportunities)
No native Apollo integration; data must be routed through Zapier
Mobile app is passable but not polished
Learning curve when coming from a simpler tool
Call issues such as missed notifications and delays

Common Use Cases

Calling and contacting new leads instantly
Re-engaging cold leads automatically
Automating follow-ups
Qualifying leads and booking meetings
Pipeline management and CRM updates

Details

Pricing Model: Free Trial
Starting Price: $49/user/mo
Founded: 2013
Team Size: 11,500+ sales teams
Headquarters: San Francisco, CA
Platforms: WebiOSAndroidMacWindows
Category: CRM & Sales

Who is Close for?

Sales representatives

Reps rely on Chloe to handle calls, follow-ups, and CRM updates so they can focus on closing deals.

Revenue and sales leaders

Leaders consolidate calling, email, texting, and reporting into one CRM to cut tech costs and act on sales data.

Frequently Asked Questions

How much does Close cost?

Close starts at $49/user/mo (Free Trial).

Does Close offer a free trial?

Yes, Close offers a free trial of 14 days.

Does Close have an API?

Yes, Close provides an API for developers.

What platforms does Close support?

Close is available on Web, iOS, Android, Mac, Windows.

What does Close integrate with?

Close integrates with Gmail, Zoom, Zapier, HubSpot, Slack, MailChimp.

Is Close cloud-based or self-hosted?

Close is offered as a cloud-based (SaaS) deployment.

What are the downsides of Close?

Expensive for small startups; higher per-seat and calling/SMS costs can add up unexpectedly Also, Reporting and customization can feel rigid and fall short for ops-heavy teams

Who is Close best for?

Close is best suited for Sales representatives, Revenue and sales leaders.

What can I use Close for?

Common uses for Close include calling and contacting new leads instantly, re-engaging cold leads automatically, automating follow-ups, qualifying leads and booking meetings.

How does Close compare to Instantly AI?

Close and Instantly AI are both used for crm & sales -- specifically sales & crm tools. See the full side-by-side comparison for pricing and feature differences.