Build automated outbound sales workflows
Data verified Aug 29, 2026
Clay is the data enrichment and outbound automation platform loved by the best GTM teams. Pull data from 50+ sources, enrich contacts with AI, write hyper-personalised messages, and sync everything to your CRM — on autopilot.
Strengths
Limitations
GTM Ops
Uses Clay as the orchestration layer to centralize data and automate GTM plays across their tech stack.
Sales reps
Use Clay MCP and rep prospecting to get the best prospecting data inside their AI tools and research accounts.
Marketing teams
Build ad audiences and sync them to major ad platforms for automated inbound and ABM.
Clay offers a free plan, with paid plans starting at Free.
Yes, Clay offers a free trial.
Yes, Clay provides an API for developers.
Clay is available on Web.
Clay integrates with LinkedIn, Meta, Google, Salesforce, Snowflake.
Clay is offered as a cloud-based (SaaS) deployment.
Credit-based pricing burns credits fast — users report spending hundreds of dollars just learning the tool, since even failed or mistaken enrichments consume credits Also, Steep learning curve, with users reporting it takes 2-4 weeks to build effective workflows
Clay is best suited for GTM Ops, Sales reps, Marketing teams.
Common uses for Clay include outbound, automated inbound, abm, plg assist.
Clay's published pricing · verified Aug 29, 2026
Free
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