⚖️Side-by-Side Comparison

ActiveCampaign vs Reply: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

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Feature
ActiveCampaign logo
ActiveCampaign

Productivity & Automation

Reply logo
Reply

CRM & Sales

RatingNo reviews yetNo reviews yet
Pricing$15/mo

as of Sep 20, 2026

$49/mo

as of Sep 23, 2026

Pricing ModelFree TrialPaid
Free Plan
Free Trial14 days
API Available
VerifiedVerified
Founded2003—
HQChicago, IL—
Team Size501-1000—
Platforms
WebiOSAndroid
—
Top Integrations
ChatGPTClaudeCRMecommerce+2 more
—
Key Features
  • Active Intelligence 3.0: Wavelength
  • Memory & Custom Instructions
  • External Intelligence
  • Scheduled Tasks
  • Campaign Reference & Brand Kit
  • +4 more
  • Multichannel Sequences
  • Jason AI SDR
  • AI Sales Assistant
  • B2B Contact Database
  • Email Health Check
  • +3 more
Description

ActiveCampaign is the customer experience automation platform used by 180,000+ businesses. Combine email marketing, marketing automation, and CRM to create personalised experiences across every customer touchpoint.

Reply.io is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, calls, and SMS, covering the full cycle from sourcing leads to booking meetings. It's built for B2B sales teams, SDRs, and agencies who want to run and scale cold outreach, and its stand-out is Jason, an AI SDR agent that can define an ICP, source prospects, write personalized sequences, and even handle replies end to end. A built-in B2B contact database and email deliverability/health tooling round out the workflow.