We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature |  Excel Formula Bot Analytics & BI |  Looker Analytics & BI |
|---|---|---|
| Rating | No reviews yet | No reviews yet |
| Pricing |
as of Sep 7, 2026 | Custom as of Aug 30, 2026 |
| Pricing Model | Freemium | Free Trial |
| Free Plan | ||
| Free Trial | Yes |
| Yes |
| API Available |
| Verified | Verified |
| Founded | — | 2012 |
| HQ | — | Santa Cruz, CA |
| Team Size | Small Business, Enterprise | 501-1000 |
| Platforms | — | Web |
| Top Integrations | Microsoft ExcelGoogle SheetsGoogle AnalyticsGoogle Trends+4 more | Google CloudGeminiBigQueryGoogle Cloud IAM |
| Key Features |
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| Description | Formula Bot (originally launched as Excel Formula Bot, now expanded under the Better Analyst brand) is an AI assistant that converts natural-language instructions into Excel and Google Sheets formulas, explains existing formulas, and lets users query uploaded or connected data in plain English to get charts, tables, and reports. It's aimed at spreadsheet users, analysts, and business teams who want formula help and lightweight data analysis without deep Excel or SQL expertise. Its main differentiator is combining formula generation with a broader data-analysis copilot that connects to sources like Excel, Google Sheets, and SQL databases. | Looker is a unified business intelligence platform that helps everyone in your organization make smarter decisions with data. With LookML modeling, embedded analytics, and integrations across the Google Cloud, Looker scales from startups to Fortune 500. |
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