Modern BI platform from Google Cloud
Data verified Aug 29, 2026
Looker is a unified business intelligence platform that helps everyone in your organization make smarter decisions with data. With LookML modeling, embedded analytics, and integrations across the Google Cloud, Looker scales from startups to Fortune 500.
Strengths
Limitations
Business Explorers
Move from a natural-language question to an automated decision in seconds without waiting for a technical analyst.
Data Analysts
Define business logic once in LookML to create a definitive, consistent source of truth for metrics across the enterprise.
Developers
Use Looker APIs and SDKs to build custom multi-turn agentic workflows and embedded data products in customer-facing apps.
Looker starts at Custom (Free Trial).
Yes, Looker offers a free trial.
Yes, Looker provides an API for developers.
Looker is available on Web.
Looker integrates with Google Cloud, Gemini, BigQuery, Google Cloud IAM.
Looker is offered as a cloud-based (SaaS) deployment.
Steep learning curve, especially mastering the proprietary LookML modeling language Also, Slow loading and performance issues with large datasets or complex queries
Looker is best suited for Business Explorers, Data Analysts, Developers.
Common uses for Looker include create custom data and ai applications, build conversational applications backed by looker explores, embed analytics into customer-facing applications, self-service data exploration and visualization.
Looker's published pricing · verified Aug 29, 2026
Custom
See what people actually pay for Looker
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