Plausible Analytics
Privacy-friendly Google Analytics alternative
Data verified Sep 24, 2026
Score
Editorial Verdict
AI-researched, not hands-on testedPlausible's privacy-first simplicity is genuinely real -- no cookies, no consent banner needed, a lightweight script, and EU-based hosting. The honest trade, by Plausible's own admission: it's not free, doesn't have a ton of bells and whistles, and is best suited to roughly 70% of websites rather than every analytics use case.
Reviewed by AIToolPundit Editorial Team · last verified October 2026
About Plausible Analytics
Plausible Analytics is a lightweight, open-source, privacy-friendly Google Analytics alternative. With no cookies, GDPR/CCPA compliance by default, and a simple intuitive dashboard, Plausible is loved by 12,000+ subscribers including BMW and Penpot.
Screenshots
Commonly Cited Strengths & Limitations
Strengths
- Easy to use and understand
- Lightweight script that keeps site speed fast
- Privacy-friendly with no cookies or GDPR consent needed
- Near real-time data
- Made and hosted in the EU
Limitations
- Not free
- Not a ton of bells and whistles
- Best suited to around 70% of websites
Common Use Cases
- Website traffic analytics
- SEO performance tracking
- Paid ads and campaign tracking
- Conversion, goal and revenue tracking
- Privacy-compliant analytics without cookie banners
Details
- Pricing Model
- Free Trial
- Starting Price
- $9/mo
- Founded
- 2018
- Team Size
- 10
- Headquarters
- European Union
- Platforms
- Web
- Category
- Analytics & BI
Who is Plausible Analytics for?
Site owners
Get clear, essential traffic insights on one page in one minute without training or prior analytics experience.
SEO consultants
Use an easy-to-understand, near real-time GA4 alternative that's simple for clients too.
Marketers
Track UTM campaigns, landing pages, conversions and revenue for paid ads and affiliates.
Frequently Asked Questions
How much does Plausible Analytics cost?
Plausible Analytics starts at $9/mo (Free Trial).
Does Plausible Analytics offer a free trial?
Yes, Plausible Analytics offers a free trial of 30 days.
Does Plausible Analytics have an API?
Yes, Plausible Analytics provides an API for developers.
Is Plausible Analytics open source?
Yes, Plausible Analytics is open source.
What platforms does Plausible Analytics support?
Plausible Analytics is available on Web.
What does Plausible Analytics integrate with?
Plausible Analytics integrates with Google Analytics, Google Search Console, Slack.
Is Plausible Analytics cloud-based or self-hosted?
Plausible Analytics is offered as a cloud-based (SaaS) deployment.
What are the downsides of Plausible Analytics?
Not free Also, Not a ton of bells and whistles
Who is Plausible Analytics best for?
Plausible Analytics is best suited for Site owners, SEO consultants, Marketers.
What can I use Plausible Analytics for?
Common uses for Plausible Analytics include website traffic analytics, seo performance tracking, paid ads and campaign tracking, conversion, goal and revenue tracking.
How does Plausible Analytics compare to Mixpanel?
Plausible Analytics and Mixpanel are both used for analytics & bi -- specifically analytics & bi tools. See the full side-by-side comparison for pricing and feature differences.
Key Features
- Automatic scroll depth trackingScroll depth from 1 to 100 percent is tracked automatically on every page with no setup or tag managers.
- Monitor traffic from AI toolsSee which AI tools like ChatGPT, Perplexity, or Claude send you traffic and the conversions those visitors complete.
- Analyze SEO performanceConnect Search Console to see search queries and organic performance directly in your Plausible dashboard.
- Measure paid ads and campaignsTrack UTM campaigns with automatic channel grouping, plus landing pages, conversions and locations.
- Real-time dashboardMonitor live traffic with your main metrics, updating every 30 seconds without refreshing the page.
- Codeless goals and revenue trackingTurn any page into a goal and automatically track downloads, form completions, external link clicks, custom events and revenue.
- Funnels and user journeysMeasure drop-off across a fixed sequence of steps or explore the actual paths visitors take.
- Built-in bot filteringExcludes bots, referrer spam and data center traffic so stats reflect real human visits out of the box.
- Lightweight scriptThe script is 54 times smaller than Google Analytics, downloading 135KB less JavaScript per visitor.
- Google Analytics importImport your existing Google Analytics stats into Plausible.
Integrations
Technical Details
- Deployment
- Cloud
- API
- Available
- Free Trial
- 30 days
Official Pricing
Plausible Analytics's published plans · verified Sep 24, 2026
Starter
$9/mo
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
Growth
$14/mo
- Everything in Starter
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
Business
$19/mo
- Everything in Growth
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
Pricing shown above is sourced from Plausible Analytics's own published plans as of Sep 24, 2026 and can change at any time -- confirm current pricing on Plausible Analytics's own site before purchasing.
Full Plausible Analytics pricing breakdown, free plan and cheaper alternatives →
Real Pricing from Verified Users
See what people actually pay for Plausible Analytics
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- Audience segmentation
- Advanced funnels
- Global Agent
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- AI Feedback
- Sense Chat
- Complete data capture
- Heap Illuminate
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- Data Source Connectivity
- Advanced Analytics
- Interactive reports and dashboards
- Power Query
- Data source connectivity
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