Automatic digital insights platform
Data verified Aug 29, 2026
Heap automatically captures every user interaction — clicks, form submissions, swipes — so you can analyse behaviour retroactively without pre-planning events. Loved by product teams at Twilio, Freshworks, and HashiCorp.
Strengths
Limitations
Product Teams
Use product analytics and generative AI to track user behavior and prioritize the improvements that most impact the business.
Digital Experience Builders
Access thought leadership and tools to bridge quantitative and qualitative data for data-driven decision-making.
Heap offers a free plan, with paid plans starting at Free.
Yes, Heap offers a free trial.
Yes, Heap provides an API for developers.
Heap is available on Web, iOS, Android.
Heap integrates with Segment, Salesforce, HubSpot, Snowflake, Zendesk.
Heap is offered as a cloud-based (SaaS) deployment.
Gets expensive very quickly once past the free tier, with annual contracts and pricing unclear without contacting sales Also, Steep learning curve; complex interface and terminology can overwhelm non-technical or new users
Heap is best suited for Product Teams, Digital Experience Builders.
Common uses for Heap include understand customers' end-to-end journeys, improve conversion and activation, increase retention, deliver a great user experience.
Heap's published pricing · verified Aug 29, 2026
Free
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