Is Google Analytics free?

Google Analytics offers a free plan, with paid plans starting at $50,000/yr.

Does Google Analytics have an API?

Yes, Google Analytics provides an API for developers.

What platforms does Google Analytics support?

Google Analytics is available on Web, iOS, Android.

What does Google Analytics integrate with?

Google Analytics integrates with BigQuery, Salesforce, Google Ads, Display & Video 360 (DV360), Search Ads 360, Google Cloud, Google Marketing Platform.

Is Google Analytics cloud-based or self-hosted?

Google Analytics is offered as a cloud-based (SaaS) deployment.

What are the downsides of Google Analytics?

Free tier samples reports above ~500,000 sessions Also, Data retention limited to 14 months on the free tier

Who is Google Analytics best for?

Google Analytics is best suited for Marketing Professionals, Small Businesses, Enterprise Data Teams.

What can I use Google Analytics for?

Common uses for Google Analytics include website traffic analysis, app and web behavioral analytics, conversion and funnel tracking, marketing campaign measurement.

Google Analytics: Free Web & App Analytics by Google

Google Analytics is the most widely used web analytics service. With detailed insights into website traffic, user behavior, and conversions, Google Analytics 4 helps businesses measure marketing effectiveness across platforms.

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