How much does Google Analytics cost?

Google Analytics lists 2 plans: GA4 (Free) ($0), Google Analytics 360 ($50,000/yr). Confirm current prices on the vendor's own site before buying.

Does Google Analytics have a free plan?

Yes. Google Analytics has a free tier.

Google Analytics has 2 plans: GA4 (Free), Google Analytics 360. It also has a free tier.

Prices checked Sep 5, 2026

Plan	Price	What is included
GA4 (Free)	$0	Event-based tracking Audience segmentation Up to 500,000 sessions per report before sampling Up to 14 months data retention 25 event parameters per event 50 custom dimensions/metrics per property 100 audiences
Google Analytics 360	$50,000/yr	4x event parameters and audiences 10x API quotas Advanced funnels and customizable attribution models Continuous intraday data Up to 50 months data retention

Sourced from Google Analytics's own published plans as of Sep 5, 2026. Pricing changes often; confirm on the vendor's site before you buy.

How much does Google Analytics cost?: Google Analytics lists 2 plans: GA4 (Free) ($0), Google Analytics 360 ($50,000/yr). Confirm current prices on the vendor's own site before buying.
Does Google Analytics have a free plan?: Yes. Google Analytics has a free tier.