Simple, privacy-first website analytics
Data verified Aug 29, 2026
Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. With no cookies, GDPR/CCPA compliance, and a clean interface, Fathom helps thousands of websites including Laravel, GitHub, and Buffer.
Strengths
Limitations
Developers
Integrate the lightweight single-line script and use the API to load analytics into any CMS, framework, or tech stack.
Marketers
Track campaigns and newsletters with UTMs to see how much traffic they generate and how it converts into revenue.
Bloggers & content creators
Monitor which pages are most popular and stay online through viral traffic spikes.
Fathom Analytics starts at $15/mo (Free Trial).
Yes, Fathom Analytics offers a free trial of 30 days.
Yes, Fathom Analytics provides an API for developers.
Fathom Analytics is available on Web.
Fathom Analytics integrates with WordPress, Next.JS, Vue.JS, ConvertKit.
Fathom Analytics is offered as a cloud-based (SaaS) deployment.
No funnel analysis — you can fire goal events but cannot string them into conversion funnels with drop-off rates Also, Cannot be self-hosted on your own infrastructure (unlike Plausible or Matomo)
Fathom Analytics is best suited for Developers, Marketers, Bloggers & content creators.
Common uses for Fathom Analytics include privacy-first website analytics, tracking custom events like sign-ups, clicks, and ecommerce sales, measuring marketing campaign and newsletter performance via utms, gdpr/ccpa-compliant traffic analytics without cookie banners.
Fathom Analytics's published plans · verified Aug 29, 2026
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$15/mo
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