Mautic vs Klaviyo: Which is Better in 2026?
We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature | Mautic Email Marketing | Klaviyo Email Marketing |
|---|---|---|
| Rating | No reviews yet | No reviews yet |
| Pricing |
as of Sep 26, 2026 |
as of Sep 15, 2026 |
| Pricing Model | Free | Freemium |
| Free Plan | ||
| Free Trial | ||
| API Available | ||
| Verified | Verified | |
| Founded | — | 2012 |
| HQ | — | Boston, MA |
| Team Size | — | 1000+ |
| Platforms | — | WebiOSAndroid |
| Top Integrations | — | ShopifyChatGPTClaudeMCP |
| Key Features |
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| Description | Mautic is an open source marketing automation platform for building email campaigns, landing pages, forms, and multi-step lead-nurturing workflows, with the option to self-host or use a managed Mautic hosting provider. It's aimed at marketing teams and agencies who want the customization and cost control of an open source platform -- full access to the codebase, no per-contact vendor lock-in pricing -- instead of a closed SaaS marketing automation tool. It's a marketing-automation platform first, not a dedicated multichannel sales-engagement tool like Reply.io, so it fits teams whose "outreach" is primarily email-and-landing-page nurture campaigns rather than SDR-style cold outbound across email, LinkedIn, and calls. | Klaviyo is the leading marketing platform for ecommerce brands. With unified data from your tech stack, AI-powered insights, and powerful email + SMS automation, Klaviyo helps brands like Patagonia, Living Proof, and SoulCycle grow revenue. |