⚖️Side-by-Side Comparison

Reply vs ActiveCampaign: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

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Feature
Reply logo
Reply

CRM & Sales

ActiveCampaign logo
ActiveCampaign

Productivity & Automation

RatingNo reviews yetNo reviews yet
Pricing$49/mo

as of Sep 23, 2026

$15/mo

as of Sep 20, 2026

Pricing ModelPaidFree Trial
Free Plan
Free Trial14 days
API Available
VerifiedVerified
Founded—2003
HQ—Chicago, IL
Team Size—501-1000
Platforms—
WebiOSAndroid
Top Integrations—
ChatGPTClaudeCRMecommerce+2 more
Key Features
  • Multichannel Sequences
  • Jason AI SDR
  • AI Sales Assistant
  • B2B Contact Database
  • Email Health Check
  • +3 more
  • Active Intelligence 3.0: Wavelength
  • Memory & Custom Instructions
  • External Intelligence
  • Scheduled Tasks
  • Campaign Reference & Brand Kit
  • +4 more
Description

Reply.io is an AI-powered sales engagement platform that automates multichannel outreach across email, LinkedIn, calls, and SMS, covering the full cycle from sourcing leads to booking meetings. It's built for B2B sales teams, SDRs, and agencies who want to run and scale cold outreach, and its stand-out is Jason, an AI SDR agent that can define an ICP, source prospects, write personalized sequences, and even handle replies end to end. A built-in B2B contact database and email deliverability/health tooling round out the workflow.

ActiveCampaign is the customer experience automation platform used by 180,000+ businesses. Combine email marketing, marketing automation, and CRM to create personalised experiences across every customer touchpoint.