How much does Luma AI cost?

Luma AI lists 4 plans: Plus ($30/per month ($25/month billed annually, $300/year)), Pro ($90/per month ($75/month billed annually, $900/year)), Ultra ($300/per month ($250/month billed annually, $3,000/year)), Team / Enterprise (Contact sales/custom). Confirm current prices on the vendor's own site before buying.

Luma AI pricing in 2026

Luma AI has 4 plans: Plus, Pro, Ultra, Team / Enterprise. It also has a free tier.

Prices checked Oct 17, 2026

Plan	Price	What is included
Plus	$30/per month ($25/month billed annually, $300/year)	10,000 credits Luma and third-party image and video models Guest collaborator edit access Commercial use
ProMost popular	$90/per month ($75/month billed annually, $900/year)	40,000 credits Everything in Plus 4x usage with Luma Agents
Ultra	$300/per month ($250/month billed annually, $3,000/year)	150,000 credits Everything in Pro 15x usage with Luma Agents
Team / Enterprise	Contact sales/custom	Team management, projects, sharing, usage analytics, SSO Enterprise adds commitments, training and custom fine-tuning

Sourced from Luma AI's own published plans as of Oct 17, 2026. Pricing changes often; confirm on the vendor's site before you buy.

Alternatives we reviewed, with their pricing

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HeyGensee site
Pikasee site
LTX-VideoOpen sourceFree / self-host

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Luma AI pricing questions

How much does Luma AI cost?: Luma AI lists 4 plans: Plus ($30/per month ($25/month billed annually, $300/year)), Pro ($90/per month ($75/month billed annually, $900/year)), Ultra ($300/per month ($250/month billed annually, $3,000/year)), Team / Enterprise (Contact sales/custom). Confirm current prices on the vendor's own site before buying.
Does Luma AI have a free plan?: Yes. Luma AI has a free tier.

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