Luma AI

Luma AI is a multimodal creative platform where AI agents research, generate, and refine across video, image, audio, and text while keeping a brand's style and characters consistent. Built for creative teams, marketers, and filmmakers who need many on-brand directions and variants fast, it centers on the Ray 3.2 video model for frame-level directorial control and continuity across cuts, plus the Uni-1 brand-intelligence model. Its differentiator is owning the underlying frontier models rather than wrapping others, pairing shoot-like directorial control with model-level brand understanding.