Moz Pro
VerifiedSEO software, tools & resources
Data verified Sep 14, 2026
Editorial Verdict
AI-researched, not hands-on testedMoz Pro's enterprise-grade local-search data is genuinely valued, with real reported gains in local search traffic for clients. The honest limit: its link index is smaller than Ahrefs or Majestic, lower-tier plans restrict data volume, and power users/agencies commonly report outgrowing it within 12-18 months.
Reviewed by AIToolPundit Editorial Team · last verified October 2026
About Moz Pro
Moz Pro is an industry-leading SEO software trusted by hundreds of thousands of marketers. With proprietary metrics like Domain Authority and Page Authority, Moz Pro provides the insights you need to outrank competitors.
Screenshots
Commonly Cited Strengths & Limitations
Strengths
- Metrics and data-backed proof valued by enterprise clients
- Reported large increases in local search traffic
Limitations
- Considered expensive, especially for small businesses, with some crucial features requiring additional payment
- Link index is smaller than competitors like Ahrefs or Majestic
- Keyword/search volume data is limited and sometimes inconsistent or lower than other tools
- Lower-tier plans restrict data volume and number of campaigns
- Custom reporting tool is clunky and API functionality is limited
- Power users and agencies tend to outgrow it within 12-18 months due to database limitations
Common Use Cases
- Keyword research
- Competitive research
- Rank tracking
- Technical SEO audits
- Link building
- Local SEO and listings management
- Review and reputation management
- Tracking brand presence in AI-generated answers
Details
- Pricing Model
- Free Trial
- Starting Price
- $99/mo
- Founded
- 2004
- Team Size
- 201-500
- Headquarters
- Seattle, WA
- Platforms
- WebChrome Extension
- Category
- SEO Tools
Who is Moz Pro for?
SEO Agencies
Use STAT and Moz data to prove the value of their work with metrics and data-backed decisions for enterprise clients.
Local Businesses
Use Moz Local to manage business listings and reviews and grow local search traffic across one or many locations.
Developers
Plug into the Moz API to build or enhance custom data tools and dashboards using metrics like Domain Authority.
Frequently Asked Questions
How much does Moz Pro cost?
Moz Pro starts at $99/mo (Free Trial).
Does Moz Pro offer a free trial?
Yes, Moz Pro offers a free trial of 30 days.
Does Moz Pro have an API?
Yes, Moz Pro provides an API for developers.
What platforms does Moz Pro support?
Moz Pro is available on Web, Chrome Extension.
What does Moz Pro integrate with?
Moz Pro integrates with Google, Facebook, Looker Studio.
Is Moz Pro cloud-based or self-hosted?
Moz Pro is offered as a cloud-based (SaaS) deployment.
What are the downsides of Moz Pro?
Considered expensive, especially for small businesses, with some crucial features requiring additional payment Also, Link index is smaller than competitors like Ahrefs or Majestic
Who is Moz Pro best for?
Moz Pro is best suited for SEO Agencies, Local Businesses, Developers.
What can I use Moz Pro for?
Common uses for Moz Pro include keyword research, competitive research, rank tracking, technical seo audits.
How does Moz Pro compare to Indexly AI?
Moz Pro and Indexly AI are both used for seo tools -- specifically seo tools. See the full side-by-side comparison for pricing and feature differences.
Key Features
- Keyword ResearchDiscovers keywords to target with Keyword Difficulty scores, search volumes, and SERP analysis.
- Competitive ResearchIdentifies competitors, keyword gaps, and link opportunities and benchmarks presence in AI-generated answers.
- Link ResearchReveals any website's authority and link profile including linking domains, anchor text, and Domain Authority.
- Rank TrackingTracks the performance of hundreds or thousands of keywords across 170+ search engines.
- Domain OverviewProvides an SEO snapshot dashboard with metrics like Brand Authority, Domain Authority, ranking keywords, and top backlinks.
- Site CrawlAudits a site to find and diagnose technical SEO issues with actionable recommendations.
- AI SentimentTracks LLM sentiment and catches reputational risks to control your AI search narrative.
- STAT Rank TrackingLarge-scale daily rank tracking with full 100-result SERP data, share of voice metrics, and SERP feature insights.
- Moz LocalManages business listings and reviews, reports on performance and sentiment, and posts to social media from one platform.
- Moz APIPlugs Moz's proprietary metrics into custom data tools and dashboards.
Integrations
Technical Details
- Deployment
- Cloud
- API
- Available
- Free Trial
- 30 days
Official Pricing
Moz Pro's published pricing · verified Sep 14, 2026
$99/mo
Pricing shown above is sourced from Moz Pro's own published plans as of Sep 14, 2026 and can change at any time -- confirm current pricing on Moz Pro's own site before purchasing.
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