Noom

Psychology-based weight loss app with personal coaching, food logging, and habit-building lessons.

Data verified Nov 6, 2026

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#7 Trending in HealthTechAlternatives

Price: $70/mo
Try it free: Free plan
Best for: People seeking sustainable weight loss

About Noom

Noom is a subscription health app that pairs daily food and activity logging with CBT-style psychology lessons and human coaching to help everyday consumers lose weight and build lasting habits. It's aimed at individuals who want behavior change rather than just calorie counting, and its color-coded food system plus optional GLP-1 medication program (Noom Med) set it apart from simple tracker apps. Best for people who struggle with emotional eating and want structured, psychology-first support over crash dieting.

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Commonly Cited Strengths & Limitations

Strengths

Psychology/CBT-based approach aimed at sustainable long-term habits
Includes one-on-one human coaching
78% of participants in research self-reported weight loss

Limitations

Often considered expensive
Syncs only limited data (steps and weight) and syncing can take up to an hour

Common Use Cases

Weight loss
Building sustainable eating habits
Behavior change and psychology-based wellness
Medical weight management (GLP-1)
Activity and weight tracking

Details

Pricing Model: Freemium
Starting Price: $70/mo
Founded: 2008
Headquarters: Princeton, New Jersey, USA
Category: HealthTech

Who is Noom for?

People seeking sustainable weight loss

Use the psychology-based lessons, food logging, and coaching to change long-term eating habits rather than follow a short-term diet.

GLP-1 medication candidates

Qualify for Noom Med or Noom GLP-1 Rx programs for prescription-based medical weight loss alongside the behavior-change app.

Frequently Asked Questions

Is Noom free?

Noom offers a free plan, with paid plans starting at $70/mo.

Does Noom offer a free trial?

Yes, Noom offers a free trial of 7 days.

Does Noom have an API?

Noom does not currently offer a public API.

What does Noom integrate with?

Noom integrates with Apple Health, Google Fit, Google Health Connect, Fitbit, Garmin Connect, iHealth, Omron, OneTouch, and more.

Is Noom cloud-based or self-hosted?

Noom is offered as a cloud-based (SaaS) deployment.

What are the downsides of Noom?

Often considered expensive Also, Syncs only limited data (steps and weight) and syncing can take up to an hour

Who is Noom best for?

Noom is best suited for People seeking sustainable weight loss, GLP-1 medication candidates.

What can I use Noom for?

Common uses for Noom include weight loss, building sustainable eating habits, behavior change and psychology-based wellness, medical weight management (glp-1).

How does Noom compare to Calm for Business?

Noom and Calm for Business are both used for healthtech -- specifically fitness-training-tools. See the full side-by-side comparison for pricing and feature differences.