Plan, analyse & boost your social media
Data verified Aug 29, 2026
Metricool is a social media planning and analytics tool used by 1 million+ users in 190+ countries. Analyse your social media, website, and ads in one place — including deep competitor analysis and AI-driven posting insights.
Strengths
Limitations
Social Media Managers
Replace endless tabs with one workspace to plan, measure, and manage social media, saving about 12 hours a week.
Agencies
Give clients or team members access to a specific brand, use the approval system, and manage multiple brands with collaborators.
Metricool offers a free plan, with paid plans starting at Free.
Yes, Metricool provides an API for developers.
Metricool is available on Web, iOS, Android.
Metricool integrates with Google, Pinterest, Meta, LinkedIn, X, Facebook, TikTok, Google Business Profile, and more.
Metricool is offered as a cloud-based (SaaS) deployment.
Each brand corresponds to a single location, so a separate brand is needed for each Google Business Profile Also, Looker Studio, API access, collaborators, custom templates and Zapier require the Advanced plan
Metricool is best suited for Social Media Managers, Agencies.
Common uses for Metricool include schedule and plan social media content across networks, analyze social channel performance and monitor competitors, generate automated social media reports, manage messages and comments from an inbox.
Metricool's published plans · verified Aug 29, 2026
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