⚖️Side-by-Side Comparison
Fathom Analytics vs Looker: Which is Better in 2026?
We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature | Fathom Analytics Analytics & BI | Looker Analytics & BI |
|---|---|---|
| Rating | 4.7(31) | 4.4(42) |
| Pricing |
as of Aug 28, 2026 | Custom as of Aug 28, 2026 |
| Pricing Model | Free Trial | Free Trial |
| Free Plan | ||
| Free Trial | 30 days | Yes |
| API Available | ||
| Verified | Verified | |
| Founded | 2018 | 2012 |
| HQ | Vancouver, Canada | Santa Cruz, CA |
| Team Size | Small team (self-described 'small but mighty'; no funding or investors) | 501-1000 |
| Platforms | Web | Web |
| Top Integrations | WordPressNext.JSVue.JSConvertKit | Google CloudBigQueryGeminiGoogle Cloud IAM |
| Key Features |
|
|
| Description | Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. With no cookies, GDPR/CCPA compliance, and a clean interface, Fathom helps thousands of websites including Laravel, GitHub, and Buffer. | Looker is a unified business intelligence platform that helps everyone in your organization make smarter decisions with data. With LookML modeling, embedded analytics, and integrations across the Google Cloud, Looker scales from startups to Fortune 500. |