⚖️Side-by-Side Comparison
FullStory vs Fathom Analytics: Which is Better in 2026?
We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature | FullStory Analytics & BI | Fathom Analytics Analytics & BI |
|---|---|---|
| Rating | 4.6(146) | 4.7(31) |
| Pricing | Custom as of Aug 28, 2026 |
as of Aug 28, 2026 |
| Pricing Model | Contact Sales | Free Trial |
| Free Plan | ||
| Free Trial | 14 days | 30 days |
| API Available | ||
| Verified | Verified | |
| Founded | 2012 | 2018 |
| HQ | Atlanta, GA | Vancouver, Canada |
| Team Size | 501-1000 | Small team (self-described 'small but mighty'; no funding or investors) |
| Platforms | WebiOSAndroid | Web |
| Top Integrations | SegmentSalesforceJiraZendesk+2 more | WordPressNext.JSVue.JSConvertKit |
| Key Features |
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| Description | FullStory is the digital experience analytics platform that records every user session to reveal the complete picture of how people interact with your product. Find bugs, diagnose UX failures, and optimise conversions with pixel-perfect replay. | Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. With no cookies, GDPR/CCPA compliance, and a clean interface, Fathom helps thousands of websites including Laravel, GitHub, and Buffer. |