⚖️Side-by-Side Comparison

ActiveCampaign vs Freshworks CRM: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

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Feature
ActiveCampaign logo
ActiveCampaign

Productivity & Automation

Freshworks CRM logo
Freshworks CRM

CRM & Sales

RatingNo reviews yetNo reviews yet
Pricing$15/mo

as of Sep 20, 2026

  • Free:$0
  • Growth:$9/mo
  • Pro:$39/mo
  • Enterprise:$59/mo

as of Sep 4, 2026

Pricing ModelFree TrialFreemium
Free Plan
Free Trial14 days21 days
API Available
VerifiedVerifiedVerified
Founded20032010
HQChicago, ILSan Mateo, California, United States
Team Size501-1000Free plan for up to 3 users
Platforms
WebiOSAndroid
WebiOSAndroid
Top Integrations
ChatGPTClaudeCRMecommerce+2 more
SlackZoomZapierFreshdesk
Key Features
  • Active Intelligence 3.0: Wavelength
  • Memory & Custom Instructions
  • External Intelligence
  • Scheduled Tasks
  • Campaign Reference & Brand Kit
  • +4 more
  • Freddy AI
  • Contact & Deal Management
  • Built-in Phone & Email
  • Lead Scoring
  • Workflow Automation
  • +4 more
Description

ActiveCampaign is the customer experience automation platform used by 180,000+ businesses. Combine email marketing, marketing automation, and CRM to create personalised experiences across every customer touchpoint.

Freshworks CRM is an AI-powered customer relationship management platform designed for growing businesses. It helps sales teams manage leads, track deals, and automate repetitive tasks so they can focus on closing revenue. With built-in phone, email, and chat capabilities, Freshworks CRM provides a 360-degree view of every customer interaction.