⚖️Side-by-Side Comparison

Heap vs Looker: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

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Feature
Heap logo
Heap

Analytics & BI

Looker logo
Looker

Analytics & BI

RatingNo reviews yetNo reviews yet
PricingFree

as of Oct 16, 2026

Custom

as of Sep 22, 2026

Pricing ModelFree TrialFree Trial
Free Plan
Free TrialYesYes
API Available
VerifiedVerifiedVerified
Founded20132012
HQSan Francisco, CASanta Cruz, CA
Team Size201-500501-1000
Platforms
WebiOSAndroid
Web
Top Integrations
SegmentSalesforceHubSpotSnowflake+1 more
BigQueryGoogle Cloud IAMGeminiGoogle Cloud
Key Features
  • Sense Chat
  • Complete data capture
  • Heap Illuminate
  • Session Replay
  • Integrations
  • Conversational Analytics
  • Universal Semantic Layer (LookML)
  • Embedded Analytics
  • Looker on Google Cloud
  • AI-driven Self-Service BI
  • +1 more
Description

Heap automatically captures every user interaction — clicks, form submissions, swipes — so you can analyse behaviour retroactively without pre-planning events. Loved by product teams at Twilio, Freshworks, and HashiCorp.

Looker is a unified business intelligence platform that helps everyone in your organization make smarter decisions with data. With LookML modeling, embedded analytics, and integrations across the Google Cloud, Looker scales from startups to Fortune 500.