Lately

Lately is an AI content-creation and social media management platform that turns existing long-form assets—blogs, newsletters, podcasts, webinars, videos—into dozens of platform-specific social posts, then schedules them at optimal times and learns each brand's voice. It's built for marketing teams, agencies, and B2B businesses with existing content libraries who want to scale organic social output and employee sharing. Its main differentiator is an AI that identifies high-performing language patterns to write 'a better version of you' and coordinate compliant, individualized posts across many employee advocates.