Visual social media scheduler & link in bio
Data verified Aug 29, 2026
Later is the leading social media scheduling and visual content planning platform. Best known for its Instagram-first visual planner and Linkin.bio page, Later helps 7 million+ creators and brands grow their audiences.
Strengths
Limitations
Brands
Brands run influencer campaigns and full-service programs to find creators, drive verified purchases, and track ROI.
Creators
Creators turn everyday content into income via Mavely with shoppable links, brand partnerships, and faster payouts.
Marketing Managers
Marketing and paid-media leaders use Later to source influencers, coordinate content approvals, and measure earned media value.
Later offers a free plan, with paid plans starting at Free.
Yes, Later offers a free trial of 14 days.
Yes, Later provides an API for developers.
Later is available on Web, iOS, Android.
Later integrates with Mavely, Shopify, Amazon.
Later is offered as a cloud-based (SaaS) deployment.
Monthly post limits per social account unless on the top-tier plan Also, Mobile app lacks features of the desktop version and is reported as weak
Later is best suited for Brands, Creators, Marketing Managers.
Common uses for Later include running influencer marketing campaigns, sourcing and managing creators, tracking campaign sales and roi, planning and scheduling social media content.
Later's published pricing · verified Aug 29, 2026
Free
See what people actually pay for Later
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