Metricool
Plan, analyse & boost your social media
Data verified Sep 6, 2026
Editorial Verdict
AI-researched, not hands-on testedMetricool's all-in-one social dashboard genuinely saves real time -- up to 12 hours a week by its own data, backed by responsive human support. The one structural catch: each brand maps to a single location, so managing several Google Business Profiles means running several separate brands, and cross-brand reporting needs the Advanced plan's Looker Studio connector.
Reviewed by AIToolPundit Editorial Team · last verified October 2026
About Metricool
Metricool is a social media planning and analytics tool used by 1 million+ users in 190+ countries. Analyse your social media, website, and ads in one place — including deep competitor analysis and AI-driven posting insights.
Screenshots
Commonly Cited Strengths & Limitations
Strengths
- Everything needed to manage social media in one dashboard
- Saves time (up to 12 hours a week)
- Recognized on G2 by social media professionals
- Human, responsive customer support
Limitations
- Each Metricool brand corresponds to a single location, requiring a separate brand for each Google Business Profile
- Combined reports across multiple brands require the Looker Studio Connector (available only on the Advanced Plan)
Common Use Cases
- Plan and schedule social media content
- Analyze social media performance
- Generate automated reports
- Manage messages and comments
- Automate DMs to convert interactions into customers
- Manage ad campaigns across platforms
Details
- Pricing Model
- Freemium
- Starting Price
- Free
- Founded
- 2016
- Team Size
- 51-200
- Headquarters
- Madrid, Spain
- Platforms
- WebiOSAndroid
- Category
- Productivity & Automation
Who is Metricool for?
Social Media Managers
Consolidate planning, publishing, analytics, and inbox management in one workspace to save time across accounts.
Agencies
Use collaborators and the approval system to give clients access to a specific brand and manage multiple brands with custom reports.
Frequently Asked Questions
Is Metricool free?
Metricool offers a free plan, with paid plans starting at Free.
Does Metricool have an API?
Yes, Metricool provides an API for developers.
What platforms does Metricool support?
Metricool is available on Web, iOS, Android.
What does Metricool integrate with?
Metricool integrates with Google, Pinterest, Meta, LinkedIn, X, Facebook, TikTok, Google Business Profile, and more.
Is Metricool cloud-based or self-hosted?
Metricool is offered as a cloud-based (SaaS) deployment.
What are the downsides of Metricool?
Each Metricool brand corresponds to a single location, requiring a separate brand for each Google Business Profile Also, Combined reports across multiple brands require the Looker Studio Connector (available only on the Advanced Plan)
Who is Metricool best for?
Metricool is best suited for Social Media Managers, Agencies.
What can I use Metricool for?
Common uses for Metricool include plan and schedule social media content, analyze social media performance, generate automated reports, manage messages and comments.
How does Metricool compare to Buffer?
Metricool and Buffer are both used for productivity & automation -- specifically social media management tools. See the full side-by-side comparison for pricing and feature differences.
Key Features
- PlannerDrag and drop content into a calendar, find the best times to post, schedule across networks, and build automated content lists with an AI assistant.
- AnalyticsSee how social channels perform, track progress over time, and monitor competitors at a glance.
- ReportingAutomated reports with AI analysis, campaign dashboards, and Looker Studio connection.
- InboxAll messages and comments in one place to reply and never miss a conversation.
- FlowsTurns interactions on your content into customers via DM automation that directs people to your catalog, sign-up page, or DMs.
- SmartlinksCreate customizable link-in-bio pages and track click results in real time.
- Unified Ads CampaignsManage Google, Facebook, and TikTok Ads from one dashboard to create, analyze, and fine-tune campaigns.
- AI assistantSparks content ideas to avoid writer's block and blank pages.
- Approval systemAssign roles and use the approval system to collaborate with clients.
- Media librarySave and organize your content in a library always within reach.
Integrations
Technical Details
- Deployment
- Cloud
- API
- Available
- Free Plan
- Available
Official Pricing
Metricool's published plans · verified Sep 6, 2026
Free
Contact Sales
- Connect 1 brand associated to a profile for each social network
- Plan your content
- Publish content automatically
- Manage messages from your networks
Starter
Contact Sales
Advanced
Contact Sales
- Everything in Starter
- Collaborators
- Looker Studio & API access
- Custom report templates
- Zapier integration
Pricing shown above is sourced from Metricool's own published plans as of Sep 6, 2026 and can change at any time -- confirm current pricing on Metricool's own site before purchasing.
Full Metricool pricing breakdown, free plan and cheaper alternatives →
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