Leonardo AI

Generate professional AI images and videos from text, sketches, or existing visuals.

Data verified Oct 17, 2026

Pundit
Score

Price: Free; paid from $12/month
Try it free: Free plan
Best for: Hobbyists

Editorial Verdict

AI-researched, not hands-on tested

Leonardo.Ai is a generative AI platform for images, video, design and motion, sold through token-based individual, team and API plans. It fits hobbyists and professional creators who want private generations, custom AI models and relaxed (slower, no extra token) generation on selected models. The Free plan makes creations public, and unlimited relaxed generation only covers a list of selected models. For self-hosted image generation see ComfyUI or InvokeAI.

Reviewed by AIToolPundit Editorial Team · last verified October 2026

About Leonardo AI

Leonardo AI is a generative AI platform for creating production-quality images and short videos from text prompts, reference images, or sketches, with tools for editing and animating the results. It's built for designers, marketers, game and concept artists, and content creators who need to produce or iterate on visuals quickly without a full design team. What most sets it apart is its custom model training, which lets users fine-tune models on their own datasets to generate consistent, on-brand assets.

Commonly Cited Strengths & Limitations

Strengths

Free plan gives 150 fast tokens per day
Paid plans make creations private and add personal AI models (10 on Essential up to 50 on Ultimate)
Premium and Ultimate include unlimited relaxed image generation on selected models; Ultimate adds relaxed video
Team and API plans exist, including pay-as-you-go API with up to 10 concurrent generations

Limitations

Credit/token system can feel limiting for heavy use
Results can be inconsistent and may need multiple retries
Content restrictions block parody, dark humor, and public-figure references
Advanced tools have a learning curve and aren't very beginner-friendly
Limited to the models the platform offers

Common Use Cases

Generating images from text prompts
Enhancing and customizing existing artwork
Animating still images into video clips
Creating AI-generated videos with sound
Integrating visual content generation into applications

Details

Pricing Model: Freemium
Starting Price: Free; paid from $12/month
Founded: 2022
Team Size: Freelancers, Small Business, Enterprise
Headquarters: Sydney, Australia
Category: AI Image & Video Generation

Who is Leonardo AI for?

Hobbyists

Essential lists 8,500 monthly fast tokens, private creations and 10 personal AI models.

Professional creators and small businesses

Ultimate lists 60,000 fast tokens, 6 simultaneous generations and relaxed image and video on selected models.

Developers and teams

Team plans list shared tokens and private team generations; the API tab offers pay-as-you-go.

Frequently Asked Questions

Is Leonardo AI free?

Leonardo AI offers a free plan, with paid plans starting at Free; paid from $12/month.

Does Leonardo AI have an API?

Yes, Leonardo AI provides an API for developers.

What does Leonardo AI integrate with?

Leonardo AI integrates with Eden AI, Canva.

Is Leonardo AI cloud-based or self-hosted?

Leonardo AI is offered as a cloud-based (SaaS) deployment.

What are the downsides of Leonardo AI?

Credit/token system can feel limiting for heavy use Also, Results can be inconsistent and may need multiple retries

Who is Leonardo AI best for?

Leonardo AI is best suited for Hobbyists, Professional creators and small businesses, Developers and teams.

What can I use Leonardo AI for?

Common uses for Leonardo AI include generating images from text prompts, enhancing and customizing existing artwork, animating still images into video clips, creating ai-generated videos with sound.

What is the best alternative to Leonardo AI?

Our reviewed alternatives to Leonardo AI are Midjourney, Adobe Firefly, ComfyUI, InvokeAI, Fooocus, Ideogram and Recraft. Open-source options: ComfyUI, InvokeAI, Fooocus.

How does Leonardo AI compare to InfiniteArt.ai?

Leonardo AI and InfiniteArt.ai are both used for ai image & video generation -- specifically image generators. See the full side-by-side comparison for pricing and feature differences.

Leonardo AI alternatives we reviewed

Reviewed when this listing was published; open-source options are marked.

See all reviewed alternatives →

Midjourney
Popular AI image generator known for highly stylized, artistic output.
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Adobe Firefly
Adobe's commercially-safe generative AI for images, integrated across Creative Cloud.
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ComfyUI
Open source
Modular diffusion model GUI, API and backend with a graph/nodes interface.
Cost:
Free / self-host
Licence:
Open source
Visit site →GitHub
InvokeAI
Open source
Creative engine and WebUI for Stable Diffusion models.
Cost:
Free / self-host
Licence:
Open source
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Fooocus
Open source
Prompt-focused image generation UI.
Cost:
Free / self-host
Licence:
Open source
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Ideogram
Credit-based AI image generator with Free, Plus, Pro and Team plans.
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Recraft
Page title: AI for designers, creatives, sellers and teams.
Visit site →