Loom

VerifiedFeaturedDeal

Video messaging for work

Data verified Sep 3, 2026

Pundit
Score

Editorial Verdict

AI-researched, not hands-on tested

Loom is a straightforward async screen-recording tool — the free Starter tier is real (25 videos, 5-minute recordings) but caps quickly for anyone recording regularly. Business at $18/user/month removes the video-count and length caps; Business + AI at $24/user/month adds Loom's auto-editing and meeting-notes features, which is where most of Loom's recent product investment has gone.

Reviewed by AIToolPundit Editorial Team · last verified September 2026

Loom's core job is simple: record your screen and camera, get a shareable link instantly, and let the other person watch or read a transcript instead of scheduling a live call. It's become a default for async product demos, bug reports, and internal updates specifically because the record-to-share loop is fast.

Pricing (verified at loom.com/pricing)

Starter — free, capped at 25 total videos and 5-minute recordings (meetings have unlimited length)
Business — $18/user/month, removes video-count and length caps, basic waveform editing, branding removal
Business + AI — $24/user/month, adds auto-video enhancement, auto-meeting recaps, auto-meeting notes, filler-word removal
Enterprise — custom, SSO/SCIM, uptime SLA

Where it's strong

Teams that communicate asynchronously and want video/screen-recording that's faster than scheduling a call — the AI auto-recap and note-taking features on the top tier are a genuine time-saver for meeting-heavy teams.

Where to be careful

The free tier's 25-video lifetime-style cap (not monthly) means anyone recording more than occasionally will hit the paywall within weeks, not months.

About Loom

Loom is the video messaging platform used by 25 million+ people at 400,000+ companies. Record your screen and camera to async-communicate ideas faster than email — with AI summaries, chapters, and viewer engagement insights.

Screenshots

Commonly Cited Strengths & Limitations

Strengths

Easy screen and camera recording in a few clicks
Saves time versus long emails and 1-on-1 calls
Supports async communication across timezones
Enterprise-grade security

Limitations

Free plan is limited: caps videos at 5 minutes each, restricts total to 25 videos, and blocks local MP4 downloads
Paid plans and rising prices are seen as expensive for individuals and small businesses
Limited video editing and branding customization compared to dedicated editors
Performance issues: slow uploads, lag during recording, and slow processing of larger videos, especially on poor connections
Recording reliability problems: browser/app freezes, recordings stopping unexpectedly, or capturing the wrong screen
Buggy browser extension and app disconnections
Unreliable file management

Common Use Cases

Sales
Engineering
Customer support
Design

Details

Pricing Model: Freemium
Starting Price: Free
Founded: 2015
Team Size: 201-500
Headquarters: San Francisco, CA
Platforms: WebMacWindowsiOSAndroidChrome Extension
Category: Video & Webinar

Who is Loom for?

Sales teams

Personalize pitches with video outreach to close more deals.

Engineers

Add visual context to code to accelerate sprints and file AI-generated Jira bug reports.

Customer support teams

Troubleshoot over video to reach resolutions faster.

Designers

Share ideas and provide feedback over video to enhance designs.

Frequently Asked Questions

Is Loom free?

Loom offers a free plan, with paid plans starting at Free.

Does Loom have an API?

Yes, Loom provides an API for developers.

What platforms does Loom support?

Loom is available on Web, Mac, Windows, iOS, Android, Chrome Extension.

What does Loom integrate with?

Loom integrates with Google Workspace, Slack, Jira.

Is Loom cloud-based or self-hosted?

Loom is offered as a cloud-based (SaaS) deployment.

What are the downsides of Loom?

Free plan is limited: caps videos at 5 minutes each, restricts total to 25 videos, and blocks local MP4 downloads Also, Paid plans and rising prices are seen as expensive for individuals and small businesses

Who is Loom best for?

Loom is best suited for Sales teams, Engineers, Customer support teams.

What can I use Loom for?

Common uses for Loom include sales, engineering, customer support, design.

What is the best alternative to Loom?

Our reviewed alternatives to Loom are Cap and Screenity. Open-source options: Cap, Screenity.

How does Loom compare to Vimeo?

Loom and Vimeo are both used for video & webinar -- specifically video editing tools. See the full side-by-side comparison for pricing and feature differences.

Exclusive Deal

Free Premium edition of Loom Business + AI for up to 50 seats for 12 months, via the Atlassian for Startups program (startups that have raised under $10M)

Get this deal

Visit Website How to use Loom See open-source & cheaper alternatives

Enquiries are not open for Loom

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Quick Info

Pricing: Freemium
Starting Price: Free
Platforms: Web, Mac, Windows, iOS, Android, Chrome Extension
HQ: San Francisco, CA

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Loom alternatives we reviewed

Reviewed when this listing was published; open-source options are marked.

See all reviewed alternatives →

Cap
Open source
Open-source screen recorder — a self-hostable Loom alternative.
Visit site →GitHub
Screenity
Open source
Open-source Chrome screen recorder with no time limits.
Visit site →GitHub