⚖️Side-by-Side Comparison

Fathom Analytics vs Power BI: Which is Better in 2026?

We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.

Compare different tools →
Feature
Fathom Analytics logo
Fathom Analytics

Analytics & BI

Power BI logo
Power BI

Analytics & BI

RatingNo reviews yetNo reviews yet
Pricing
  • Standard:$15/mo

as of Sep 8, 2026

  • Free:Contact Sales
  • Pro:$14/mo
  • Premium Per User (PPU):$24/mo

as of Sep 5, 2026

Pricing ModelFree TrialFreemium
Free Plan
Free Trial30 daysYes
API Available
VerifiedVerified
Founded20182014
HQVancouver, CanadaRedmond, Washington, United States
Team SizeSmall team (bootstrapped, no investors)1000+
Platforms
Web
WebMacWindowsiOS+1 more
Top Integrations
WordPressNext.jsVue.jsConvertKit
ExcelSnowflakeDatabricksSalesforce+14 more
Key Features
  • Event tracking
  • Email reports
  • Campaigns & newsletters
  • Forever data retention
  • SEO-friendly script
  • +4 more
  • Interactive reports and dashboards
  • Power Query
  • Data source connectivity
  • Scheduled data refresh
  • Sharing and collaboration
  • +3 more
Description

Fathom Analytics is a simple, privacy-focused alternative to Google Analytics. With no cookies, GDPR/CCPA compliance, and a clean interface, Fathom helps thousands of websites including Laravel, GitHub, and Buffer.

Microsoft Power BI is a unified, scalable platform for self-service and enterprise business intelligence. Connect to hundreds of data sources, model complex data, and create stunning visualizations to share insights across your organization.