Google Ads Performance Max

Google Ads Performance Max is a goal-based campaign type that serves ads across Google's full inventory—Search, YouTube, Display, Discover, Gmail, and Maps—from a single campaign, using Google AI to automate bidding, budgets, targeting, placements, and creative combinations toward advertiser-defined conversion goals. It's built for marketers, ecommerce teams, and agencies that want to maximize conversions or conversion value across all of Google without managing separate channel campaigns. What sets it apart is that a single automated campaign spans every Google channel while Smart Bidding and generative AI tools handle optimization and asset creation end to end.