ShortPixel

ShortPixel is a cloud image optimization service that compresses and resizes JPG, PNG, GIF, and PDF files and converts them to next-gen WebP and AVIF formats, delivered via a global CDN. It's aimed at WordPress site owners, agencies managing many sites, developers, and e-commerce or photography professionals who need smaller files without visible quality loss. Its differentiator is the SmartCompress approach, which re-optimizes each image multiple times with proprietary algorithms to hit the smallest possible size while keeping the original look, rather than simply lowering a fixed quality percentage.