Sterling

An AI coworker in Slack that runs your ecommerce store and waits for your go before acting.

Data verified Sep 12, 2026

Pundit
Score

Price: $50/mo
Try it free: Free trial
Best for: Ecommerce store owners

About Sterling

Sterling is an AI employee that lives in your Slack and does real ecommerce operations work — Shopify and Klaviyo audits, ad-campaign drafts, multi-channel ROAS reports, CRM updates, and QuickBooks reconciliation — by connecting to your actual store data across 3,000+ apps. It's built for ecommerce and DTC store owners and small teams who'd otherwise pay an agency or virtual assistant, and its defining trait is a human-approval gate: it drafts and prepares everything from your live data but never sends, charges, or deletes until you reply 'go' in the thread. Setup takes minutes from the Slack directory with per-tool permission controls (off, view, or full) for each teammate.

Screenshots

Commonly Cited Strengths & Limitations

Strengths

Human approval required before any send, charge, or delete
Lives in Slack where teams already work with fast, no-code setup
Flat $50/mo for the whole team with no per-seat fees
Acts inside 3,000+ connected tools rather than only reading them
Much cheaper than a human virtual assistant

Common Use Cases

Weekly Shopify and Klaviyo store audits
Drafting win-back and advertising email campaigns
Comparing ad ROAS across Meta and Google
Building weekly client reports and follow-up emails
Logging CRM updates
QuickBooks reconciliation

Details

Pricing Model: Freemium
Starting Price: $50/mo
Team Size: Small Business
Category: Productivity & Automation

Who is Sterling for?

Ecommerce store owners

Delegate recurring store audits, campaign drafts, and reports to an AI coworker instead of hiring a VA or agency.

Marketing agencies

Compile weekly client reports and draft client-voiced follow-up emails, then approve them inside Slack.

Frequently Asked Questions

How much does Sterling cost?

Sterling starts at $50/mo (Freemium).

Does Sterling offer a free trial?

Yes, Sterling offers a free trial.

Does Sterling have an API?

Sterling does not currently offer a public API.

What does Sterling integrate with?

Sterling integrates with Slack, Shopify, Klaviyo, Meta Ads, Google Ads, QuickBooks, CRM.

Is Sterling cloud-based or self-hosted?

Sterling is offered as a cloud-based (SaaS) deployment.

Who is Sterling best for?

Sterling is best suited for Ecommerce store owners, Marketing agencies.

What can I use Sterling for?

Common uses for Sterling include weekly shopify and klaviyo store audits, drafting win-back and advertising email campaigns, comparing ad roas across meta and google, building weekly client reports and follow-up emails.

How does Sterling compare to Browse AI?

Sterling and Browse AI are both used for productivity & automation -- specifically automation & workflow tools. See the full side-by-side comparison for pricing and feature differences.