Brand24

AI social listening tool that tracks brand mentions across 25M+ online sources in real time.

Data verified Oct 17, 2026

Pundit
Score

Price: Paid from $199/month billed annually ($249 monthly)
Try it free: Free trial (14 days)
Best for: PR and communications teams

Editorial Verdict

AI-researched, not hands-on tested

Brand24 is a social listening tool that tracks online mentions of a brand, keyword or hashtag, with sentiment analysis, reach metrics and reports. It suits marketing and PR teams or agencies that need ongoing monitoring across social, news, forums and reviews. A limitation is cost: plans start at $249 per month monthly (or $199 on annual billing) with keyword and mention caps, and API access is an extra $149. For lower-cost or self-hosted monitoring, look at Awario or the open-source Obsei.

Reviewed by AIToolPundit Editorial Team · last verified October 2026

About Brand24

Brand24 is an AI-powered media monitoring and social listening platform that gathers mentions from social media, news, blogs, videos, forums, podcasts, and review sites, then applies sentiment analysis and reach metrics so teams can protect their reputation and benchmark against competitors. It's built for marketing, PR, and communications teams at brands and agencies of all sizes who need to measure brand awareness and surface honest customer feedback. Its main differentiator is breadth of source coverage combined with AI features like sarcasm-aware sentiment analysis and 108-language detection.

Screenshots

Commonly Cited Strengths & Limitations

Strengths

Monitors social networks, news, blogs, forums, reviews, Reddit and more; the page claims 25 million+ sources
AI sentiment analysis plus language detection across 108 languages
Reach, engagement and competitor benchmarking with automated reports
14-day free trial with no credit card required

Limitations

Sentiment accuracy struggles with sarcasm and context-heavy text
Filter noise and irrelevant results on common keywords
Limited historical data window on lower plans
Keyword and mention caps fill up quickly on cheaper tiers
Some AI features restricted to higher-priced plans
No image/visual content analysis
Limited report customization and branding
Mobile app lacks deeper filtering

Common Use Cases

Protect brand reputation
Measure brand awareness
Analyze competitors
Discover customer insights
Track hashtag campaigns
Measure PR coverage and share of voice
Find influencers

Details

Pricing Model: Free Trial
Starting Price: Paid from $199/month billed annually ($249 monthly)
Founded: 2011
Team Size: Small Business, Enterprise
Headquarters: Wrocław, Poland
Category: Social Media

Who is Brand24 for?

PR and communications teams

Mention tracking with sentiment and reach metrics helps spot reputation issues across news, social and forums.

Marketing agencies

Higher plans offer unlimited users, more keywords (up to 25 on Business) and advanced reports for multiple clients.

Product and customer-insight teams

Review and forum monitoring with sentiment analysis surfaces customer opinions about products.

Frequently Asked Questions

How much does Brand24 cost?

Brand24 starts at Paid from $199/month billed annually ($249 monthly) (Free Trial).

Does Brand24 offer a free trial?

Yes, Brand24 offers a free trial of 14 days.

Does Brand24 have an API?

Yes, Brand24 provides an API for developers.

What does Brand24 integrate with?

Brand24 integrates with X (Twitter), Facebook, Instagram, YouTube, Spotify, LinkedIn, Reddit, Telegram, and more.

Is Brand24 cloud-based or self-hosted?

Brand24 is offered as a cloud-based (SaaS) deployment.

What are the downsides of Brand24?

Sentiment accuracy struggles with sarcasm and context-heavy text Also, Filter noise and irrelevant results on common keywords

Who is Brand24 best for?

Brand24 is best suited for PR and communications teams, Marketing agencies, Product and customer-insight teams.

What can I use Brand24 for?

Common uses for Brand24 include protect brand reputation, measure brand awareness, analyze competitors, discover customer insights.

What is the best alternative to Brand24?

Our reviewed alternatives to Brand24 are Brandwatch, Mention, Awario, Obsei and Huginn. Open-source options: Obsei, Huginn.

How does Brand24 compare to JotURL?

Brand24 and JotURL are both used for social media -- specifically analytics & bi tools. See the full side-by-side comparison for pricing and feature differences.

Brand24 alternatives we reviewed

Reviewed when this listing was published; open-source options are marked.

See all reviewed alternatives →

Brandwatch
Enterprise social listening and consumer intelligence platform.
Visit site →
Mention
Media monitoring and social listening alternative for brands and agencies.
Visit site →
Awario
Social listening and web monitoring platform that surfaces online discussions about a company across social networks, news, blogs, forums and review sites.
Visit site →
Obsei
Open source
Low-code AI-powered automation tool usable for social listening, AI-based alerting and brand image analysis.
Cost:
Free / self-host
Licence:
Open source
Visit site →GitHub
Huginn
Open source
Self-hosted system for creating agents that monitor the web and act on your behalf.
Cost:
Free / self-host
Licence:
Open source
Visit site →GitHub